Why use Mobile Apps over responsive E-commerce websites?
A few years earlier, E-commerce was a budding platform where you can buy, and sell your products on a virtual platform. Now even a step ahead, this platform has shifted from being a website to being much more mobile, in Apps. Now Apps has its own benefits, which is seemingly better than any E-commerce websites.
From a user’s perspective, App is much more convenient, than going to the website, sign in with credentials and then surf, pick, and order. Let’s get into deep, finding why to use the E-commerce mobile apps instead of websites.
Push Notifications keeps you up to the trend
Push notification is a great feature which you do not get in websites, but Apps. With push notifications, users get to know about all the ongoing and upcoming offers, flash sales, new product launches and much more. You do not need to open the website with credentials, everything is basically spoon-fed to the users. Mobile App Development companies have taken a note about push notifications. Users get to know about every offers without a miss just in the notification panel, if interest, can place the order immediately.
Increased productivity and reduced cost
From the company’s end, the E-commerce company gets to save a lot on advertisements cost as there is no middleman. All the Advertisements are done through their own apps, in their own apps, so no need to promote the products and offers to some other websites, or anywhere else. And as a matter of reduced cost, the productivity increases, as the distributor, buyer, seller, everyone is connected through the same platform. This is a threat to all the web design company.
Interactive in nature, spontaneously
The users can drop a comment if they liked a product after using it on the go, in a much more simpler way than a website. That increases the value of the platform, also they can easily share a product’s link to the WhatsApp group and other social media platforms to discuss with others, whether to take it or not. In this way, the integrated interactivity increases. And with increased user engagement, the value of the E-commerce website immediately boosts up. It is also a threat to all website development company.
Enhanced feature using native device
Android app development companies use the native mobile device’s features very smartly and enhance the feature of the app. Sensors like proximity, gyrometer, NFC, QR code scanners, PFD scanner. Also, the Fingerprint sensor can be used for security purposes. Smooth payments can be done through the mobile wallets, which are already logged in, in the device. So one-touch payment can be done on the go.
It is faster and much more personalized
Yes, in a survey it is proven that the Mobile Apps of E-commerce sites are much more faster than the websites. And that is for the ultra-modern technologies in devices, and also stored in app caches. And using the same, the notifications are much more personalized, which helps the user to buy what he likes, browse what he likes spontaneously. It is a great marketing technique too. Website development companies should take that in the count.
These were the main reasons for the massive popularity of E-commerce Apps over the E-commerce websites.